ABOUT BLUP
BLUP is an independent creative company that brings together culture and business in a fresh way. We're all about bridging the gap between brands and cultural trends, but also making ideas become reality. We create amazing ideas, products, and experiences that tap into the pulse of cultural change.

 

THE FOUNDERS
Dines and Alex Evans started BLUP over a decade ago. This creative partnership has driven BLUP to lead cultural shifts through their pioneering vision in the creative industry. They've built an environment where creativity thrives by challenging norms and pushing what's possible.

 

FASHION & OBJECTS
At BLUP, our fashion and product designs go beyond traditional styles by blending innovation with cultural relevance. Each piece merges beauty with function, made for people who want to express their unique identity through their belongings. Our creations aren't just objects - they spark conversations and make you think about design's role in daily life.

 

CREATIVE STUDIO
The core of BLUP is our Creative Studio, where imaginative ideas meet expert execution to produce visionary concepts and experiences. It's a collaborative space where top creative talents - curators, designers, innovators - come together to challenge conventions and redefine creativity. By partnering with leading universities and always raising the bar, our Creative Studio shapes the future of creative culture through groundbreaking projects.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™