Privacy Policy for Studio BLUP Shop

This Privacy Policy outlines how personal information is collected, used, and shared when you visit or make a purchase from www.blupstore.com (hereinafter referred to as the "Site").

Personal Information We Collect

Upon visiting the Site, we automatically gather specific details about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Whilst navigating the Site, we collect information on the web pages or products you view, the websites or search terms that led you to the Site, and how you interact with the Site. This automatically-collected data is referred to as "Device Information".


We gather Device Information through:

- **Cookies**: Data files placed on your device or computer, often including an anonymous unique identifier. For more details on cookies and how to disable them, visit http://www.allaboutcookies.org.
- **Log files**: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- **Web beacons**, **tags**, and **pixels**: Electronic files used to record how you browse the Site.
- Other tracking technologies, including the Facebook Pixel, are employed for remarketing to customers on platforms like Facebook and Instagram and within the associated network of sites.

Furthermore, when you make or attempt a purchase through the Site, we collect certain information from you, including your name, billing and shipping addresses, payment information (like credit card numbers), email address, and phone number. This data is termed "Order Information".

"Personal Information" in this Privacy Policy refers to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information collected to fulfil orders placed through the Site, which includes processing your payment details, arranging for shipping, and providing invoices and/or order confirmations. Additionally, this Order Information is used to:

- Communicate with you.
- Screen orders for potential risk or fraud.
- Provide information or advertising related to our products or services based on your preferences.

The Device Information helps us screen for potential risk and fraud (particularly using your IP address) and to improve and optimise our Site (by generating analytics about how our customers browse and interact with the Site, and assessing our marketing and advertising campaigns’ success).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For instance, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site—you can see how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/. Opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or otherwise protect our rights.

Behavioural Advertising

As noted above, we use your Personal Information for targeted advertisements or marketing communications we believe may interest you. Learn more about how targeted advertising works at the Network Advertising Initiative’s (NAI) page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising here:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Visit the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ to opt out of other services.

Do Not Track

Please note our Site does not alter data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the information below.

Furthermore, we process information to fulfil contracts we might have with you (for example, if you make an order through the Site), pursue legitimate business interests, and note that your information will be transferred outside of Europe, including to Canada and the United States.


Data Retention

We maintain your Order Information in our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us by email at hello@studioblup.com or by mail using the details provided below:

Studio BLUP [Re: Privacy Compliance Officer] 81 The Cut, London, SE18LL, UK.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™